Reuring in Horeca in Australië door Vitrinemedia

“People walking past the store are much more likely stop and say ‘Wow!’, and they’re more likely to read the menu than before,” Ms Droubi says. 

In het Australische Financial Review heeft John Davidson gisteren een column gewijd aan horeca ondernemers die kiezen voor LED verlichte displays om reuring te maken. De afgelopen weken was het hopeloos rustig vanwege het Corona.

Door het plaatsen van LED verlichte displays is er weer business gaande. Mensen worden als het ware naar de zaak gezogen, een sterke eigenschap van de Vitrinemedia displays; uit meerdere onderzoeken met camera monitoring maar liefst 30% meer traffic.

Mauhaus is officieel distributeur van Vitrinemedia in Nederland voor Horeca & Retail. Lees hier meer.

Binnenkort lanceert Mauhaus en Houd de website in de gaten!

Het artikel staat achter een betaalmuur. Lees daarom hier het hele artikel.

Trick of the light: shops and restaurants try new tech to lure customers

Think of it as a new take on the old saying that sunlight makes the best disinfectant. Retailers and restaurateurs have been turning on sunlight-coloured signage in an effort to lure back customers who disappeared during the COVID-19 pandemic.

The signage uses light-emitting diodes (LEDs) that emit white light with a colour temperature of about 10,000 degrees Kelvin, much bluer and “colder” than the warm light emitted by the incandescent light bulbs (2400 degrees) or fluorescent tubes (4000) that stores often use, and more akin to the southern sky on a clear, blue day. 

Scientists have taken a keen interest in blue light since the turn of the century, when it was discovered that the eyes of humans and other animal es of humans and other animals of humans and other animals contain blue-light-sensitive receptors known as “melanopsins” that aren’t used by the brain’s visual system, but are used to regulate the body’s internal clock and may be used to help control emotions, too. 

Since then, blue lights have been used in the treatment of disorders such as Season Affective Disorder, which afflicts some people when they’re exposed to less sunlight, typically in winter months and at higher latitudes, when there is less sunlight. 

Blue light might be just the thing for overcoming the COVID-19 retail blues. 

Nawal Droubi, owner of On The Dough, a pizza restaurant and bakery in Sydney’s Chipping Norton, told The Australian Financial Review her shop had become much quieter after COVID-19 struck, and much of the foot traffic to the mall where it is located dried up. 

“There are just fewer people around. The sales were still there, but there was no buzz around. There’s no one sitting outside chatting any more. It’s just depressing,” she said. 

In September, the store installed huge menus that are back-lit using the cold, blue lighting technology. 

The store is now “100 per cent less sleepy”, both in terms of the amount of traffic coming into the store – which Ms Droubi says is up by at least 30 per cent – and in terms of the effect the lighting has on staff. 

That’s another feature of blue light. It regulates the body’s ability to sleep, which is why phones and tablets now filter out blue light from their back-lighting at night. 

The lighting also draws people in, like moths to a flame, she says. 

“People walking past the store are much more likely stop and say ‘Wow!’, and they’re more likely to read the menu than before,” Ms Droubi says. 

Michael Toweel, the CEO of the signage company, VitrineMedia, which made On The Dough’s back-lit menus, said real estate agents had been using the same technology to attract people to their properties for several years now. 

Photographs of properties are often printed on transparencies mounted on cold-blue LED lighting, which seems to enhance their appeal in the human brain. 

Source: Oct 26, John Davidson, Columinst, Financial Review, Australia

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